Have you ever looked at the design of a business website and wondered why it seemed so unprofessional? It may not seem like much, but a website’s design has a huge impact on how users perceive it.
If your site is not looking or feeling professional, it’s going to weaken the trust that your target audience has in your business. This is especially true of your business if you want to reach a certain demographic.
For example, someone browsing the website of a new restaurant may not be immediately interested in eating there. However, they may be more willing to give it a second look if the design looks clean and professional. In this blog post, we’ll review some of the top tips to make your business website look more professional.
Add A Clear Navigation
One of the first things that visitors will notice on your website is your navigation. Visitors will want to know where they can find the information that they’re looking for.
If your navigation is unclear, people will have a hard time navigating your site and finding what they want. Your navigation should be simple and direct.
You don’t want to have an entire bunch of links to other pages on your website and you don’t want to use too many navigation bars that sit in the top left corner of your page. Visitors want to navigate to a specific page quickly, so keep your navigation simple.
Use A CMS Behind The Scenes
A content management system, or CMS, is a website platform that makes managing content on multiple websites easy. A CMS can track all of your content and make sure that everything on your site is consistent.
If you use a CMS, you don’t have to worry about copying and pasting the content on every single one of your websites. This will save you a tremendous amount of time and energy, leaving you more time to focus on your business. There are plenty of CMS options available.
You can choose one that is best suited to your business. One of the best places to start your search is by reading online CMS reviews. You can find CMS reviews by searching online and also by browsing through the business directories that are available.
Make Text Stand Out
One of the most important things you can do to make your website look more professional is to make your text stand out. If a visitor has to spend too much time reading your content, they’ll have a hard time finding what they’re looking for.
Make sure that your text is easy to read by using traditional and modern font styles, making sure that each word is large and easy to see, and making sure that you don’t over-write your content with too many words.
Use White Space Effectively
One of the easiest ways to add a professional look to your website is by using white space well. Designers refer to these elements as “design principles,” which include simplicity, clarity, and focus.
Every page on your site should have these three principles in mind. This will make your content much easier to read. If a page on your site has too much content and not enough white space, it will make your pages look disorganized and amateurish.
Keep Your Content Current
One of the worst things you can do on a business website is to have outdated or missing information. It’s frustrating for potential customers if they land on your site and are unable to find the information that they’re looking for.
This will lead to a poor rating and a poor ranking for your site in search results. Make sure that all of your pages have the most up-to-date information. Update your content regularly so that it stays as current as possible.
Keep Your Colors Minimal
When you’re choosing colours for your website, make sure that they are minimal and professional. You don’t want your website to be filled with bright, crazy colours.
Many people associate a professional look with the colours black, white, and grey. Keep your colours minimal, and don’t stray too far from these colours. You don’t want to overwhelm your site with hundreds of colours when a simple, professional look will do.
Contrast Is Key
One important design principle is contrast. This means that you want two colours on your page to have a big difference between them, like white against black or very light against very dark.
You want your text to be very easy to read against a white background and your images to be very easy to see against a black (or very dark) background.
If your page has too many colours, you can use a simple image with a black (or very dark) outline to draw the reader’s attention to the most important information on your page.
Avoid Using Too Many Images
One of the best tips to make your website look more professional is to avoid using too many images. On a WordPress website, you can use the “Image Optimization” plugin to optimize the image size, file size, and file type so that your images load faster.
Most websites use too many images, especially on the homepage of your site. You don’t need an image on every single page on your website, and your homepage is one of the most important pages on your site.
Another thing that you want to avoid on your website is Flash. Many people still prefer to visit Flash websites, but they should be avoided. You should also try to make your website mobile-friendly, which will help people who are on their mobile devices.
Use High Quality Images
Your website will look much better and more professional if your images are high quality. One of the easiest ways to add a professional look to your images is by using vectors.
A vector image file is made up of geometric shapes rather than pixels, which lets you resize the image without losing any of the image’s detail.
A good way to find high quality images is to search for them on Shutterstock and then search for the topic that you want to cover on your website.
Another way to find high quality images is to find stock photography websites. You can usually find high quality images that are free to use on these sites, and they also have many other kinds of images that you can use for free.
Website design is an important aspect of building your online presence. Your website is your storefront, and you need to make sure that it looks professional and inviting. The best way to accomplish this is by following these design tips.
