A consistent online presence is crucial for the success of many companies. When so many people are active online, neglecting your online presence is a wasted opportunity to connect.
Social media followers can be a powerful resource, but it can be difficult to find them and keep them around for the long haul. If you think your company needs a social media boost, here are seven tools that can help.
Contests
Marketing can get expensive, but it can also garner big results. To keep track of your expenses, you might want to set up a secured credit card on your accounts exclusively for your marketing budget. This way you can quickly and easily run promotions, like contests and sales, and advertise to a larger number of users.
When done right, contests can get a lot of attention and result in followers that are excited to learn more about your business. When done wrong, you can end up with a bunch of people who follow for the contest that unfollow when they don’t win. This is why it’s important to target your ideal demographic instead of casting a wide net to reach anyone you can.
Videos
These days, videos seem to be performing better with algorithms across social media when compared to other types of content. With the rise of Tik Tok and Instagram Reels, you may have better luck pushing informative and catchy videos made with current trends than posting only text or photos. It can take some practice being in front of the camera, using the right lighting, and utilizing other creation tools, but a great video could boost your entire profile.
Visuals
Never, ever post a plain link. At the very least you need text enticing people to click, but you really need to get skilled at posting appropriate visuals. Lackluster text posts can get lost amongst all the other visually interesting content out there, so you’d better learn how to utilize graphic design or hire someone who does.
With a few simple elements, you can communicate brand messaging and establish brand recognition, and this is just for basic posts. The right visual composition can help foster trust and expand marketing potential. Don’t underestimate the importance of good design.
Variety
While you want your feed to look cohesive, you don’t want it to be boring. Adding variety can keep things exciting. Making sure your followers always have something new to see when they visit your pages can keep them coming back regularly.
Hashtags
Hashtags can be tricky. They can help you stand out, but using popular hashtags can just as easily leave you drowning in millions of posts. Test the hashtags you want to use regularly so that you can monitor them for effectiveness over time. If they stop serving you, drop them.
Engagement
Engagement refers to audience interaction with your content, but it can also refer to your activity on your accounts. Taking the time to like and respond to comments can influence the way your audience connects with your company. Plus, the more discussions taking place in the comment section, the bigger the boost your posts will get.
Value
When planning your posts, don’t just make content to direct viewers to your store. Instead, frame your thinking in terms of value. Look at every post and ask, what value does this give to my audience? What problems does it solve? How does it benefit them?
How does it align with what they’ve shown they want from us? If you don’t know what your audience wants from you, take a look at your top performing posts. When in doubt, you can simply ask. All the better if you offer a discount code in return for feedback.
Conclusion
Building your audience is rarely a quick process, but consistent effort can give you consistent results. If you regularly evaluate and adapt your content, you can connect with more customers than ever before.
