Marketing is one of the most popular if not the most important topics in business every day. With so many different industries having their own marketing strategies, it’s no wonder that marketing has become a widely discussed subject.
Even though there are many different elements of marketing to cover, each of them has its own unique set of myths and reality checkers. Many people begin their marketing journey by trying to understand how it works and how it should be implemented.
This can be done by reading various books and articles on the subject or by visiting websites where various experts discuss everything from myths to realities. We will take a look at some myths about marketing that are slowing down your sales.
Digital Marketing Is Only For Big Businesses
There are a few things to keep in mind before extending your digital marketing strategy beyond your home base. First, it’s important to understand that digital marketing isn’t only for large businesses.
It’s also an effective strategy for any business of any type. Even within the computer hardware, software, and marketing industries, there are companies that are using digital marketing to its full potential.
By offering better customer service, high-quality content, and more relevant ads, mobile-first solutions are able to convert even more leads into sales.
Digital Marketing Is Too Expensive
As we’ve already discussed, digital marketing is expensive. This is especially true for new businesses that aren’t yet aware of their marketing budget or have little money to spend.
It’s also true for businesses that have a bad reputation or don’t have access to big marketing budgets. Fortunately, there are ways to cut back on digital marketing costs.
By using social media, eCommerce marketing channels, or other digital channels that minimize the amount of digital marketing needed, you can decrease the overall expenses of digital marketing.
Beyond that, you can also try to focus more on existing customers and the existing relationship with your current customer base. This can help you avoid having to start a whole new digital marketing strategy entirely.
Digital Marketing Doesn’t Need To Be A Priority
One of the most important aspects of effective digital marketing is to ensure that it has a priority level. This is because no matter what type of marketing you choose to follow, if it’s not a priority for your customers, then they won’t be interested in you.
To ensure that your digital marketing strategy is well-established, structured, and prioritized, it’s essential to have a priority list. This list should include goals and objectives that are important to your business but are less well-known or understood by your customers.
Having A Website Is Enough To Market My Business
Although having a website that can be used as a primary marketing tool is always a good idea, it’s not the only way to go about marketing your business. There are many other effective and creative ways to go about marketing your business, such as blogging on social media sites.
When it comes to marketing a business’s website, there are many different ways to go about it. You could have a traditional website that uses a conventional website design or a non-traditional website design that uses a website architecture that’s been created for the website.
Beyond traditional and non-traditional websites, you can also try to use mobile apps for marketing your business. You can use various mobile marketing channels, like Facebook, LinkedIn, and Twitter, to get your business’s name out to the world.
Pricing Solely Decides Purchase Decisions
There are many contemplate and discussions about the price of products on eCommerce platforms. Some people argue that the price of products decides the purchase decision.
Others argue that the customer doesn’t always think about the price of their product. But actually, the customer’s decision is determined by the product’s quality, design, etc. not the product price. The product price does not decide customers purchases.
Customers choose their product for other reasons such as the idea or message it sends to the customer. Customers are more likely to purchase a product if the product is lower in price but high in quality.
You Need To Be On Every Social Media Platform
Another common marketing myth is that you need to be on every social media platform. While it is easy to put up a few social media posts on a few websites or social media apps, having a professional website designed and equipped with all the latest social media tools is a much better way to go.
There are a plethora of social media platforms and with so many different platforms to choose from, it is easy to get overwhelmed.
Having a professional website designed with the most recent features, coupled with a professional digital marketing campaign, will help you to stay on top of your social media campaigns.
Social Media Marketing Is Only Effective For Specific Industries
Another marketing myth discussed by new eCommerce businesses is that social media marketing is only for established businesses. This myth is simply not the case.
It is worth noting that social media marketing campaigns can be effective for any industry, but it is particularly effective for the eCommerce industry.
Social media campaigns on the internet can allow you to engage with your audience in a way that you could not do otherwise, which can lead to sales.
Ads Automatically Convert Leads
There is a popular belief that ads automatically convert leads into customers. This is not true. Ads are typically played on models that have already been generated by other marketing channels such as social media.
When you are using social media marketing, you are trying to reach new customers not by relying on ads. To be able to automatically convert leads into customers, you need to use the right marketing strategy.
You may want to use ads, but it is typically not the best strategy. Instead, try to focus on another marketing strategy such as content, copywriting, or consumer insights.
Email Marketing Isn’t Effective Anymore
If you’ve been in business for any length of time, you’re probably aware that email marketing is still very much in its infancy. Back in the day, it was still very much a part of retail.
You could probably still find some companies still using email marketing, but most companies have switched to other methods of marketing.
Email marketing is still very much a part of the eCommerce landscape. It’s just that large eCommerce retailers are starting to take a more active role in email marketing.
Final Thoughts
Marketing is a major component of business and is something that all companies must pay attention to in order to remain successful in business.
One of the most important things you can do as a marketing professional is to understand the different elements of marketing and apply them to your business.
By understanding the tools and techniques that can help you create better marketing campaigns, you can spend less time trying to understand the techniques that aren’t working for you and more time understanding what techniques are working and optimizing your business for success in the modern marketing era.
